When it comes to making a sign for your business, you want something that’s going to be attractive and get people’s attention. During the day, a basic sign with your business name and logo may seem to be all you need, but if it’s fairly dull, it’s not going to get much attention at all. At night, it may not be seen at all unless you’ve installed several lights that shine right on it. Your sign is the best way to attract passersby into your business, so it has to stand out.
Make Sure It’s Large Enough
Small signs are easy to overlook, so make certain your business’s sign is large enough to attract attention from across the street. If it’s too small to easily read, customers may not be able to find you even if they’re looking for your business.
Be Sure It’s Not Hidden
Another reason someone may not be able to find your business is that your sign gets hidden behind trees, bushes, or some other obstruction. If you have no other choice but to put your sign in a place where it may be covered, add lights or another feature to help draw attention to it.
Get a Neon Sign
If you really want to get people’s attention, especially at night, get a neon sign that lights up. You’ll see many bright London signs and nameplates as you walk the streets, and your eyes will be drawn to every one of them. Neon signs can include your logo and can be created in many different styles, so you can still have your own unique look while also having a sign that shines like a beacon in the night. These signs also attract a good amount of attention during the day, too, so they’re definitely worth the investment.