If you’ve ever planned and managed an event, you know how stressful the process can be, especially if it’s your profession. Event planners, both experienced and new, are always looking for the best way to run their events, so they can be a success. If you’re new to event planning, you may be wondering more about what kinds of things you can do to make the event or conference you’re planning a bigger success for your business and your client. If you’re an organiser, here are five things to remember when planning an event or conference.
Know Your Target Audience
Knowing your target audience means tailoring your whole event to the kind of people that will be attending or you wish to attract. You wouldn’t plan a business conference the same way you’d plan a wedding, so you already know that the target audience and occasion is different. Are you planning for the general public? Is it for a specific company or group? These are the kinds of questions you’ll need to ask yourself when planning an event. When you cater to the audience you’re wishing to attract, your event will be more successful.
Go Over Your Logistics
This includes signage, parking, food, and more. There are lots of logistics to consider when organising an event. Here are a few things that you’ll want to think about when organising an event:
- What kind of food will you serve? Consider the portions, type, alternatives for allergies, and more.
- Will you allow food vendors?
- How much parking is available?
- Is there overflow parking?
- How accessible is the location?
- Does the venue fit the event?
- Which speakers will be hired?
- What kind of activities or giveaways will be held?
- Does everything fall within budget?
Engage With Your Attendees (And Potential Attendees, As Well)
To make the event that you’re planning a success, you’ll need to engage with your attendees, especially potential attendees. Keeping them interested and engaged on social media before, during, and after the event is a great way to do this, as well as bring in new attendees for the next event. This is particularly important with annual conferences and events.
Choose the Right Location
Choosing the right location can actually make or break an event. There are many conference venues in Perth that may work for your event, but certain centres stand above the rest. You should always consider amenities, budget, and services when choosing a conference centre location for the event that you’re planning.
Document Your Event
Don’t forget to document your event! You can use this for your portfolio and for the further success of your event. Take photographs, record everything, and once again, take to social media. You can even have those attending your event help you document it through social media platforms, including snapchat and twitter. You should make sure to promote event-specific accounts and tags to get your event trending, and so that those who are interested in your event can find all related content under one category.