The kick-off of the holiday season causes businesses to assess their relationships with their clients. Whilst budgets are normally tight toward the end of the year, it still pays to spread goodwill and cheer. If you can take a paper approach, you will not be wasting your money.
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Use Snail Mail
Although a strict budget can prevent a mass mailing of holiday greeting cards to your business customers, research shows that e-mail greetings do not have the same impact. In some instances, virtual greetings may end up in spam or get deleted unwittingly. However, when you send a paper card, it leaves an impression – one that lets your colleagues and clients know that you appreciate their input or business.
Sign the Cards
It also helps to sign the cards that are sent out by snail mail. After all, it rather defeats the purpose of sending a greeting if it is pre-printed with your company’s name but is devoid of a signature. Besides signing the card, you might think of thanking the recipient for something in particular or personalising the greeting with holiday wishes. If you want to make sure that the card is worth the price of postage, you need to personalise the greeting.
However, the card should also be professional. For example, it is better to choose a generic design than one that is more religious. Also, avoid sending a humorous card that could be misconstrued. Make sure the card is tasteful and professional.
If you want to save on costs, look at the selection of wholesale greetings cards in Birmingham that are featured online. In addition, make sure the cards are sent out well before Christmas. Normally, holiday cards should be dispatched during the first part of December. Because some companies shut down over the holidays, you want to make sure that the cards are received before holiday plans begin.
Don’t Add Your Business Card
When sending out holiday greetings, do not include your business card. This particular move tells the receiver that the card is more of a marketing tool than a sincere gesture. If you want to build good client and business relationships, send out greetings via snail mail, add a personalised touch, and do not include any business cards or brochures with the card.
Needless to say, when you look at the wisdom of celebrating the holidays in this manner, you can add to your bottom line after the beginning of the New Year. People and businesses appreciate being remembered during the holidays. Therefore, make sure that your greeting carries a meaningful sentiment – a message that shows you like having the recipient for a customer, supplier, or partner in your field or industry.
Whilst it may be simpler and more economical to send out an e-mail blast, that type of effort can backfire on you with respect to good business relations and profitability.