One of the most important pages on any website is the ‘About Us’ page. This lists contact details, information about the organisation, and other relevant information.
Unfortunately, most websites have reduced their About Us page to a few generic paragraphs or retort to throwing around buzzwords and industry jargon to appear knowledgeable. These lack creativity and that essential personal touch.
As a result, more and more company web pages have a mechanised appearance. This could be detrimental to your business as customers seek a more human touch when they are online.
Instead, of letting it drag you down. Use the About Us page to your advantage, make it personal and tell your story. That way, customers will be more likely to navigate to your ‘Contact Us’ page, or to go through with their online purchase. Below are just a few of the many benefits of having an effectively used About Us page.
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Show Off Your Awards and Achievements
The About Us page is like an empty canvas. So, paint the success of your company’s story. Show off awards, achievements and praise (like reviews) that you have received as a result of your hard work.
Potential customers will look to these reviews to determine if you are the right fit for their project. It is essential to make this space count!
Add a Personal Touch
You can include a personal touch on your “About Us” page by showcasing some professional pictures of your staff and including their job titles underneath the photos. Of course, since this is going on your website, a photo from your digital camera or a smartphone snap simply won’t do.
You should invest into hiring a portrait photographer as they can advise about the right postures and lighting to bring out the best features of your staff and make them look friendly and approachable. Also make sure that on photo day, depending on your business, you dress in a professional manner or wear your company uniform. If you are unsure of the requirements, you can always check in with your HR department. If you are the business owner, it’s advisable to send around an email to staff to avoid some awkward attires.
Establish Your Personal and Professional Identity
The About Us page really comes down to establishing your personal and professional identity. Instead of the standard buzzwords, be honest and write your heart out. You will find customers appreciating this quality. As a result they may even be willing to trust you with large projects.
Overall, a well designed and fully functional website is essential to the success of your organization. Whether it’s a personal project or an large-scale online business, the About Us page will set the tone of your whole site.
In other words, it can make or break a potential client’s first impression. So put your best foot forward and dedicate some time to writing a stellar ‘About Us’ page.