In recent times, many internet service providers have been offering services for website owners that can help boost their visibility on the world wide web. They offer basic website promotion services for a free or small price. However, many people in the SEO industry would rather choose another option than acquiring their services. More often than not, internet providers are the reason why some websites do not receive the traffic that they have actually paid for.
In this article, we are going to learn and understand how Internet Service Providers (ISPs) affect your website’s SEO ranking.
What is SEO?
Search Engine Optimization is a process that helps websites become more visible in the web search engine. The more your website appears in the search engines, the higher the number of people will check out your website. The more traffic you get, the higher your chances are of getting conversions.
SEO does not only focus on keywords, but it also targets other kinds of searches such as images, academic searches, and more.
What are the factors that affect your SEO ranking?
To fully understand how ISPs affect your SEO performance, you must know the different factors that can influence your ranking.
- Speed of your website
When the internet connection is down, it also affects the website. This factor affects your SEO on page ranking. When it takes time to load, users will most likely close their browser. With this, you are probably going to lose your possible leads.
For you to have a fast and reliable website, you need to have an excellent hosting provider and a well-made site. Your hosting provider should be equipped with the best hardware and data centers. If your hosting provider does not have these, then your website will slow down.
If your internet provider is not secured, your website can easily be hacked. It is important that you double check the internet provider’s security to ensure that your website is safe from harmful malwares and hacks.
- Knowledge of SEO
Not all internet providers are aware of SEO and what it does. If your provider does not know it, most probably, your efforts of building your SEO ranking is put to waste. There are some cases that internet providers had websites unavailable and redirect them to other pages due to web traffic. When your website becomes unavailable, they will be removed from the search engines index.
It is very important that your provider fully understands the importance of SEO. If they don’t, you might actually lose your rankings and have a decrease in revenue.
Internet providers play a vital role in e-commerce. Because both are interconnected, one can affect the performance of the other. When choosing your provider, make sure that they are reputable and knowledgeable in this field. In that way, you can avoid problems that can waste the time and effort you exerted on building your SEO ranking.